--- title: Create and Use Product Families url: https://docs.maxio.com/configuration/maxio-core/admin-lists/items/create-and-use-product-families applies_to: Maxio Core updated: 2026-09-19 --- # Create and Use Product Families Product Families are a simple, tag-like way to group Items for filtering in Analytics reports. A Product Family holds only a **name** and an optional **description**, and an Item can belong to only one at a time, which makes it narrower than an Item Group. ## Create a Product Family Creating, editing, and deleting Product Families are available only to Administrators. A Product Family needs a unique name; everything else is optional. **To create a Product Family** 1. Open the **Product Families** option in the Admin menu and click **New Product Family**. 2. Enter a **Name** for the Product Family. The name must be unique. A **Description** is optional. 3. Click **Save**. ## Edit or delete a Product Family Open a Product Family from the **Product Families** list to change its Name or Description, or to delete it. > **WARNING:** As with all Delete functions in Maxio, there is no undo. Use caution when deleting. ## Assign a Product Family to an Item Select a Product Family from the **Product Family** field when you create or edit an Item. See Review Item Fields for the full list of Item fields. Because an Item can hold only one Product Family, selecting a new one replaces the current selection.