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Last updated on Sep 1, 2026
Product Families are a simple, tag-like way to group Items for filtering in Analytics reports. A Product Family holds only a name and an optional description — unlike Item Groups, which can each hold many Items and let an Item belong to more than one group, each Item can belong to only one Product Family at a time.
Creating, editing, and deleting Product Families are available only to Administrators.
Open a Product Family from the Product Families list to change its Name or Description, or to delete it.
WARNING: As with all Delete functions in Maxio, there is no undo. Use caution when deleting.
Select a Product Family from the Product Family field when you create or edit an Item — see Item Fields for the full list of Item fields. Because an Item can hold only one Product Family, selecting a new one replaces the current selection.
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